Data We Collect
We collect information about our customers and visitors to our website in order to provide the services you request, to improve our website, to enhance our understanding of our customers and our business operations, and to market our services and measure the effectiveness of our marketing campaigns. The categories of Personal Information we collect include:
Information You Provide
We may collect personally identifiable information directly from you (such as name, address, telephone number, email address, device location, transaction information, credit card information and date of birth), when you:
• Dine at one of our restaurants;
• Make a reservation to dine at one of our restaurants;
• Register for our loyalty program;
• Receive a gift card;
• Inquire about any of our services;
• Sign up to receive emails from us;
• Are referred to us through a marketing promotion;
• Participate in a marketing survey, promotion or event; or
• Pay a deposit in advance of an event or special occasion, such as a wine dinner or tasting.
Information that is collected automatically
When you visit our website, we will also collect information automatically regarding your use of the website, including the IP address for the computer you are using, device ID, and the pages you visit within our website.
We may combine the information you provide and the information we collect during your visit to our website with data collected in person at one of our restaurants and with data from other third parties, including publicly available data, in order to better personalize your experience with our website and at our restaurants.
Cookies and other technology
This page utilizes cookies, which are small data files stored by your web browser on your computer. Cookies enable us to enhance and personalize your online experience, and permit us to remember you when you return to our web site, to deliver personalized marketing, and to better understand the way you use our website. Our website uses Google Analytics to analyze visits to our site and to help us improve our site and improve the effectiveness of our marketing efforts, including by personalizing advertisements you may be shown as your browse the web. To learn more about Google Analytics and your choices, please visit: https://policies.google.com/technologies/partner-sites
How we use the data we collect
We use the data we collect from you for the following purposes:
• To provide you with information you have requested;
• To process your reservation requests;
• To provide you with services you have purchased, including gift cards;
• To personalize your experience on our website and our communications with you;
• To improve your experience at our restaurants;
• To provide you with relevant and personalized marketing; and
• To measure and understand the way you use our website.
How Data may be shared
We contract with others to provide certain services, including web hosting, online reservation services, email distribution, market research, third party advertising, promotions management, payment processing and fraud prevention and detection services. These companies are prohibited by contract from using this information for their own marketing purposes.
We reserve the right to share information we have collected under this policy with corporate affiliates; in connection with a sale or purchase of business assets; where necessary to protect Ruth’s Chris or Prime Hospitality Group; or as required by law.
Your Privacy Rights and Choices
If you would like to correct information you have provided to us, including updating your address or telephone number, please contact us at primehg.com/contact. We do not share your personal information with any third parties for their direct marketing purposes.
As described in the section on cookies, you may opt-out of receiving personalized behavioral advertising, including retargeting, by clicking here:
Our use of Email
You may sign up to receive emails from us by clicking here and providing your email address, or by indicating your desire to be on our email mailing list when making a reservation or when paying for a meal at one of our restaurants. We use email to confirm your reservation and to follow up regarding your dining experience. If you have signed up to receive emails from us, we will send you commercial and promotional emails advising you of menu changes, promotions, or other information we believe may be of interest to you. If you make a reservation at a restaurant and elect to receive emails, or if you sign up to receive emails on our registration form, we may send you commercial and promotional emails relating to Ruth’s Chris Steakhouses. You may choose to stop receiving email promotions and offers from us at any time by following the link provided in each email.
We do not knowingly collect information from children under 16 years of age.
WEB SITE OWNERSHIP
The web site www.primehg.com is owned and operated by Prime Hospitality Group. All rights reserved.
You acknowledge and agree that all content and materials on this web site, or made available to you through this web site, are protected by applicable intellectual property and other laws, and that you do not own or otherwise have a proprietary interest in or right to use such content and materials. Unless authorized in writing by Prime Hospitality Group, you agree not to sell, license, modify, rent, lease, loan, distribute, copy, reproduce, transmit, publicly display, publish, adapt, or edit, in whole or part, such content and materials, or create derivative works thereof, including, without limitation, fonts, icons, link buttons, wall paper, desktop themes, on-line postcards, greeting cards or unlicensed merchandise.
LIMITATION OF LIABILITY
Under no circumstances shall Prime Hospitality Group, or any of its subsidiaries, parents, affiliates, agents, employees, licensees, subcontractors, or any third party providers be liable to you for any direct, indirect, incidental, special, circumstantial or exemplary damages, including, but not limited to, damages for loss of profits, goodwill, use, data or other intangible losses (even if Prime Hospitality Group has been advised of the possibility of such damages), that result from the use or inability to use this web site. The foregoing limitation applies regardless of the nature or theory of law upon which such any alleged liability is based. In the event a jurisdiction does not allow the exclusion or limitation of certain damages, Prime Hospitality Group’s liability in such jurisdiction shall be limited to the extent permitted by law.
THIRD-PARTY WEB SITES
To the extent this site may link you to, or provide a link to, other sites on the Internet, Prime Hospitality Group is not responsible for the accuracy, copyright compliance, legality, decency or any other aspect of the content of those web sites. Links to third-party web sites does not imply any endorsement of, or association with such web sites by Prime Hospitality Group.
CHOICE OF LAW AND FORUM
Prime Hospitality Group does not represent that the content on this web site is appropriate or available for use in locations outside the United States, and therefore, accessing the web site from locations where the contents are illegal is prohibited. To the extent you access the web site from such locations, you do so at your own risk and are solely responsible for compliance with local laws.
WAIVER AND SEVERABILITY
Prime Hospitality Group reserves the right, in its sole discretion, to terminate or block your access to all or part of this web site, with or without notice.