PHG Privacy Policy

Updated on 7/3/2020,

Describes the privacy practices of www.primehg.com; bin23bistro.com; ruthschrisphg.com; and the Ruth’s Regulars App (Apple and Android).

This Policy, along with the Terms and Conditions, governs our collection and use of your information, and your choices about the use of our website.

Data We Collect

We collect information about our customers and visitors to our website in order to provide the services you request, to improve our website, to enhance our understanding of our customers and our business operations, and to market our services and measure the effectiveness of our marketing campaigns. The categories of Personal Information we collect include:

Information You Provide

We may collect personally identifiable information directly from you (such as name, address, telephone number, email address, device location, transaction information, credit card information and date of birth), when you:
Dine at one of our restaurants;
Make a reservation to dine at one of our restaurants;
Register for our loyalty program;
Receive a gift card;
Inquire about any of our services;
Sign up to receive emails from us;
Are referred to us through a marketing promotion;
Participate in a marketing survey, promotion or event; or
Pay a deposit in advance of an event or special occasion, such as a wine dinner or tasting.

Information that is collected automatically

When you visit our website, we will also collect information automatically regarding your use of the website, including the IP address for the computer you are using, device ID, and the pages you visit within our website.

We may combine the information you provide and the information we collect during your visit to our website with data collected in person at one of our restaurants and with data from other third parties, including publicly available data, in order to better personalize your experience with our website and at our restaurants.

Cookies and other technology

This page utilizes cookies, which are small data files stored by your web browser on your computer. Cookies enable us to enhance and personalize your online experience, and permit us to remember you when you return to our web site, to deliver personalized marketing, and to better understand the way you use our website. Our website uses Google Analytics to analyze visits to our site and to help us improve our site and improve the effectiveness of our marketing efforts, including by personalizing advertisements you may be shown as your browse the web. To learn more about Google Analytics and your choices, please visit: https://policies.google.com/technologies/partner-sites

We may contract with other parties who use cookies or other online tracking tools such as beacons or pixel tags to measure the performance of a marketing effort on our behalf, including email marketing, or to place advertising on our behalf across the internet.

We may also contract with third party advertising companies to serve ads on our behalf across the Internet. These advertising companies will use cookies or pixel tags to collect anonymous information about your visits to our website and your interactions with products and services, and may use this information and information about your visits to other websites to target advertisements. These targeted advertisements may appear on other sites that you visit. While www.primehg.com is not designed to recognize a web browser’s “do not track” setting, you may opt-out of receiving this kind of behavioral advertising by clicking here: http://www.networkadvertising.org/choices/.

You may delete or disable cookies using the settings on your internet browser. However, our website is optimized to use cookies, so deleting or rejecting cookies may interfere with features of our website or other websites you visit.

How we use the data we collect

We use the data we collect from you for the following purposes:
To provide you with information you have requested;
To process your reservation requests;
To provide you with services you have purchased, including gift cards;
To personalize your experience on our website and our communications with you;
To improve your experience at our restaurants;
To provide you with relevant and personalized marketing; and
To measure and understand the way you use our website.

How Data may be shared

We contract with others to provide certain services, including web hosting, online reservation services, email distribution, market research, third party advertising, promotions management, payment processing and fraud prevention and detection services. These companies are prohibited by contract from using this information for their own marketing purposes.

We reserve the right to share information we have collected under this policy with corporate affiliates; in connection with a sale or purchase of business assets; where necessary to protect Ruth’s Chris or Prime Hospitality Group; or as required by law.

Your Privacy Rights and Choices

If you would like to correct information you have provided to us, including updating your address or telephone number, please contact us at primehg.com/contact. We do not share your personal information with any third parties for their direct marketing purposes.

As described in the section on cookies, you may opt-out of receiving personalized behavioral advertising, including retargeting, by clicking here:

http://www.networkadvertising.org/choices/.

Our use of Email

You may sign up to receive emails from us by clicking here and providing your email address, or by indicating your desire to be on our email mailing list when making a reservation or when paying for a meal at one of our restaurants. We use email to confirm your reservation and to follow up regarding your dining experience. If you have signed up to receive emails from us, we will send you commercial and promotional emails advising you of menu changes, promotions, or other information we believe may be of interest to you. If you make a reservation at a restaurant and elect to receive emails, or if you sign up to receive emails on our registration form, we may send you commercial and promotional emails relating to Ruth’s Chris Steakhouses. You may choose to stop receiving email promotions and offers from us at any time by following the link provided in each email.

Children

We do not knowingly collect information from children under 16 years of age.

ACCEPTANCE OF TERMS OF USE

By use of this web site, you accept and agree to all terms, conditions and notices contained or referenced on Prime Hospitality Group’s web site or any of its affiliate pages (“Terms of Use”). Please read the following terms carefully. If you do not agree to the Terms of Use, do not use this site. Prime Hospitality Group, and its affiliates, subsidiaries and/or assigns (collectively referred to hereafter as “Prime Hospitality Group”) reserve the right to update or revise the Terms of Use at any time, and you should therefore check the Terms of Use periodically for changes. Use of the web site following changes to the Terms of Use constitutes your acceptance of those changes.

WEB SITE OWNERSHIP

PROPRIETARY RIGHTS

You acknowledge and agree that all content and materials on this web site, or made available to you through this web site, are protected by applicable intellectual property and other laws, and that you do not own or otherwise have a proprietary interest in or right to use such content and materials. Unless authorized in writing by Prime Hospitality Group, you agree not to sell, license, modify, rent, lease, loan, distribute, copy, reproduce, transmit, publicly display, publish, adapt, or edit, in whole or part, such content and materials, or create derivative works thereof, including, without limitation, fonts, icons, link buttons, wall paper, desktop themes, on-line postcards, greeting cards or unlicensed merchandise.

DISCLAIMER

Your use of the web site is at your sole risk. All content, materials, information, software, products and services included in or available though this web site (collectively, the “Content”) are provided on an “as is” and “as available” basis. Prime Hospitality Group expressly disclaims all warranties of any kind, whether express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. Prime Hospitality Group makes no warranty that the Content (a) will meet your needs or requirements, or is of a certain quality, (b) is accurate, reliable or correct, (c) will be available on the web site at any specific time or location, (d) will be available on the web site uninterrupted, secure or error-free, or (e) is free of viruses or other harmful components. No advice or information available on the web site shall create any warranty not stated in the Terms of Use. Any material which you download or obtain via other means from the web site is done at your own risk. In the event a jurisdiction does not allow the exclusion of certain warranties, Prime Hospitality Group’s warranties in such jurisdiction shall be limited to the extent permitted by law.

LIMITATION OF LIABILITY

Under no circumstances shall Prime Hospitality Group, or any of its subsidiaries, parents, affiliates, agents, employees, licensees, subcontractors, or any third party providers be liable to you for any direct, indirect, incidental, special, circumstantial or exemplary damages, including, but not limited to, damages for loss of profits, goodwill, use, data or other intangible losses (even if Prime Hospitality Group has been advised of the possibility of such damages), that result from the use or inability to use this web site. The foregoing limitation applies regardless of the nature or theory of law upon which such any alleged liability is based. In the event a jurisdiction does not allow the exclusion or limitation of certain damages, Prime Hospitality Group’s liability in such jurisdiction shall be limited to the extent permitted by law.

INDEMNIFICATION

You agree to defend, indemnify and hold harmless Prime Hospitality Group, its parents, subsidiaries, affiliates, and/or assigns together with their respective employees, agents, directors, officers and shareholders, from and against all liabilities, claims, damages and expenses (including reasonable attorney’s fees and costs) arising out of your use of this web site, your failure to use the site, your breach or alleged breach of the Terms of Use or your breach of the copyright, trademark, proprietary or other rights of third parties.

THIRD-PARTY WEB SITES

To the extent this site may link you to, or provide a link to, other sites on the Internet, Prime Hospitality Group is not responsible for the accuracy, copyright compliance, legality, decency or any other aspect of the content of those web sites. Links to third-party web sites does not imply any endorsement of, or association with such web sites by Prime Hospitality Group.

CHOICE OF LAW AND FORUM

These Terms of Use will be governed by and construed in accordance with the laws of the state of Indiana, without regard to its conflicts of laws provisions. You and Prime Hospitality Group expressly agree that the exclusive jurisdiction for any claim or action arising out of or relating to these Terms of Use or your use of the web site shall be in the state or federal courts of the state of Indiana, Marion County, and you agree and submit to the exercise of personal jurisdiction of such courts over you for the purpose of litigating any such claim or action.

LINKING

Prime Hospitality Group does not represent that the content on this web site is appropriate or available for use in locations outside the United States, and therefore, accessing the web site from locations where the contents are illegal is prohibited. To the extent you access the web site from such locations, you do so at your own risk and are solely responsible for compliance with local laws.

WAIVER AND SEVERABILITY

The failure of Prime Hospitality Group to exercise or enforce any right arising from the Terms of Use, a violation of the Terms of Use, or your use of the web site shall not constitute a waiver of such right or provisions. In the event any part of these Terms of Use is found by a court of competent jurisdiction to be invalid or otherwise unenforceable, you and Prime Hospitality agree that the court should construe that part in a manner consistent with applicable law to reflect as nearly as possible, the original intention of the parties, and the other provisions of the Terms of Use shall remain in full force and effect.

TERMINATION

Prime Hospitality Group reserves the right, in its sole discretion, to terminate or block your access to all or part of this web site, with or without notice.

VIOLATIONS

Please report any violations of the Terms of Use to Prime Hospitality Group by mail at 8425 Woodfield Crossing Blvd., Suite 550W Indianapolis, IN 46240.

This Privacy Policy and its Terms of Use were updated on 7/3/20.